Lead, Content Strategist
Location: Miami, Florida, United States
Company: Royal Caribbean Cruise Line
Job Type: Full-time
Posted: Feb 9, 2026
Application deadline: Apr 12, 2026
Source: ZipRecruiter
Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
The Royal Caribbean Group's Global Ecommerce Team has an exciting career opportunity for a Lead, Content Strategist full-time reporting to the Director, Global E-Commerce Content
The position is onsite and based in Miami, Florida.
Position Summary:
The Lead, Content Strategy will own the content strategy and content management for Celebritycruises.com, with a focus on Adobe Experience Manager (AEM) data management, ship deployment, and Go-To-Market campaigns. This role collaborates with a team of content professionals, partners with UX, design, development, analytics, SEO/AEO, and cruise product teams, and ensures the guest journey is clear, cohesive, and on-brand across itineraries, ships, and experiences.
This role plays a key role in providing oversight and working closely with the authoring team and ensuring all new efforts are properly tested before going live. The Lead, Content Strategy works closely with the product and creative teams to create and update content for Destinations, Ships, Activities, Dining Venues, FAQs, and Ports.
Essential Duties and Responsibilities:
- Lead content strategy for Celebritycruises.com across itineraries, ships, and experiences, ensuring a consistent brand voice and guest-centric messaging.
- Own content data management in Adobe Experience Manager (AEM): Defining taxonomies, metadata schemas, content types, reusable components, and governance to support scalable content delivery.
- Govern content data quality in AEM: maintain accurate ship specs, itineraries, pricing, availability, and product data; implement data validation processes and regular data audits.
- Manage ship deployment content calendar: coordinate timely updates for itineraries, ship features, and new ship deployments; ensure alignment with product roadmaps and marketing campaigns.
- Oversee UAT, QA, and testing content-related tools and processes; identify opportunities to improve content capabilities and tooling.
- Collaborate with UX, design, and development teams to optimize content layouts, information architecture, navigation, and link strategies that support the guest journey.
- Monitor Web Analytics, business performance, and customer satisfaction to identify short- and long-term opportunities; perform content audits to close gaps and maximize reach and impact.
- Plan and conduct content experiments and A/B tests (headlines, CTAs, layouts, content blocks); synthesize results into actionable recommendations.
- Partner with analytics and SEO/AEO teams to understand guest needs and optimize content for search and users.
- Drive end-to-end content creation for campaigns and site initiatives, including copy, assets, localization, and data integration, coordinate with internal creative services and external partners.
- Manage publishing workflows in AEM: approvals, version control, change management, and documentation of feedback and decisions.
- Conduct regular content inventories and audits to identify issues such as thin or duplicate content, broken links, improper heading structures, and navigation gaps.
- Support personalization and AI-enabled enhancements to the guest journey, including recommendations and tailored content experiences.
- Support product prioritization and ship deployment initiatives by ensuring content readiness and alignment with product roadmaps.
- Communicate strategy and progress to stakeholders and leadership; evangelize content governance and best practices.
- This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.
Qualifications, Knowledge and Skills:
- Bachelor's degree in Marketing, Business, Journalism, English major, or similar
- 6+ years of professional experience with web content strategy.
- In-depth knowledge managing content for one or more of the following: digital campaigns, websites and landing pages, emails, mobile applications.
- 3+ years of experience working within a content management system.
- Ability to devise holistic content marketing strategic plans and ability to execute at a strategic and tactical level.
- Well-versed in content marketing best practices and passionate about elevating the game to be a leader in the space.
- Flexibility to changing priorities and being able to work on several projects simultaneously.
- Exceptional verbal, written and presentation communication skills and the ability to inspire others.
- Highly self-motivated, thrive in a fast-paced collaborative environment, and work well within a team.
Power Skills:
- Action Oriented
- Collaborates Effectively
- Communicates Effectively
- Drives Results
- Situational Adaptability
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
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