Digital Media and Content Strategist
Location: Traer, Iowa, United States
Company: RubLine Marketing
Job Type: Full-time
Salary: CA$40,000 - CA$65,000 /yr
Posted: Feb 5, 2026
Application deadline: Apr 12, 2026
Source: ZipRecruiter
RubLine Marketing is seeking a highly motivated, energetic, and creative Digital Media & Content Strategist to lead
the execution of multi-channel digital campaigns across social media, email, SMS, and MMS platforms. This role is
both strategic and hands-on, responsible for developing engaging campaigns, producing compelling content, and
translating performance data into clear, actionable insights for both internal teams and clients.
The ideal candidate thrives in a fast-paced environment, stays ahead of digital trends, and takes ownership of
content performance from ideation through execution and reporting.
Key Responsibilities
Digital Campaign Development & Execution
- Develop and execute integrated digital media campaigns across social platforms, email marketing, SMS,
and MMS channels.
- Collaborate with account managers and clients to align campaign objectives with brand voice, audience
behavior, and business goals.
- Build campaign calendars and maintain consistent publishing schedules across platforms.
Content Creation & Optimization
- Create original, platform-specific content including short-form video, static imagery, captions, scripts, and
calls-to-action.
- Script, edit, and optimize viral-style video content for social distribution.
- Adapt long-form or evergreen content into high-engagement social, email, and SMS assets.
- Continuously refine content based on performance, trends, and audience engagement.
Trend Research & Innovation
- Actively research emerging social trends, formats, audio, memes, and platform updates.
- Rapidly test and execute trend-based content while maintaining brand alignment and quality standards.
- Identify opportunities for clients to gain organic reach and cultural relevance.
Email, SMS & MMS Marketing
- Write, design, and deploy email marketing campaigns aligned with broader digital strategies.
- Create compelling SMS and MMS campaigns focused on engagement, conversion, and retention.
- Maintain best practices around frequency, compliance, and deliverability.
Performance Reporting & Insights
- Analyze engagement and performance reports across all digital channels.
- Develop clear, concise performance summaries highlighting wins, challenges, and optimization
opportunities.
- Use data to inform future content, creative direction, and campaign strategy.
- Present insights internally and contribute to client-facing reporting as needed.
Client & Team Collaboration
- Engage professionally and confidently with clients, understanding their goals and translating feedback into
action.
- Collaborate closely with internal creative, strategy, and account teams.
- Maintain strong communication, follow-through, and accountability across all assigned projects.
Qualifications & Experience
- 2–5 years of experience in digital marketing, social media, or content creation
- Proven ability to create and edit short-form video and digital content for social platforms.
- Strong copywriting skills across social, email, and SMS formats.
- Experience analyzing engagement metrics and campaign performance data.
- Familiarity with social scheduling tools, email platforms, and analytics dashboards.
- Highly organized with the ability to manage multiple clients and deadlines.
Desired Traits & Attributes
- Energetic, enthusiastic, and self-motivated with a strong sense of ownership.
- Creative thinker who balances innovation with execution discipline.
- Naturally curious and proactive about digital trends and emerging platforms.
- Comfortable working independently while collaborating effectively within a team.
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