Digital Marketing Intern - SEO Focus

Job Description

SUMMARY: As an SEO Intern at Stride, you will be responsible for assisting with various search engine optimization projects within the Marketing department. Essential functions may include administrative, analytical, and project work as determined by business needs. You will support multiple K12-powered schools' digital marketing efforts including website optimization, keyword research, content optimization, and technical SEO analysis. Additionally, it would be a plus if candidates have experience with SEO tools, Google Analytics, and content management systems like WordPress. Your work will ensure that prospective parents can easily find and discover what K12-powered schools offer through improved search visibility, supporting the company's overall enrollment goals.

ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform their essential duties.

• Demonstrates an understanding of the company's main business line: our management of 70+ online schools.
• Conducts keyword research and analysis to identify opportunities for improved search rankings across school websites.
• Assists with on-page SEO optimization including meta tags, headers, internal linking, and content optimization.
• Performs technical SEO audits to identify and document website issues affecting search performance.
• Monitors and analyzes website performance using Google Analytics, Google Search Console, and other SEO tools.
• Creates SEO-optimized content including blog posts, landing pages, and website copy following best practices.
• Assists in developing and maintaining SEO content calendars and optimization schedules.
• Evaluates competitor SEO strategies and helps prepare competitive analysis reports.
• Supports link building initiatives and outreach efforts to improve domain authority.
• Collaborates with school staff to optimize content and highlight student success stories for search visibility.
• Assists with local SEO optimization for individual school locations and geographic targeting.
• Provides recommendations for website structure improvements and user experience enhancements.
• Tracks SEO metrics and helps prepare monthly performance reports for the team.
• Assists the team with day-to-day administrative and operational duties as assigned.
• Supports development of SEO guidelines and best practices documentation.
• Forges strong relationships with internal teams and external organizations.
• Ensures thorough, timely, and accurate communications.
• Executes tasks by utilizing various SEO technologies and platforms specific to the business.

WHAT YOU WILL LEARN

• Practical experience in technical and on-page SEO
• Exposure to enterprise tools like BrightEdge, GA, and GSC
• Mentorship from experienced marketing and analytics professionals
• A portfolio of SEO-focused projects and measurable outcomes
• Help develop and implement content strategies that align with SEO goals
• Learn to work effectively with content creators, developers, and other marketing professionals
• Practice clear and concise communication with team members and clients
• Learn to analyze data from SEO tools and draw actionable insights in a professional setting
• Develop the ability to identify and resolve SEO-related issues

SUPERVISORY RESPONSIBILITIES: This position has no formal supervisory responsibilities.

CERTIFICATES AND LICENSES: None required

REQUIRED QUALIFICATIONS:

• Currently working toward an undergraduate or graduate degree in Marketing, Communications, Information Technology, or another relevant field, or equivalent combination of education and experience.
• Basic understanding of search engine optimization principles and best practices.
• Working knowledge of content management systems, particularly WordPress.
• Excellent analytical and problem-solving skills with attention to detail.
• Strong written communication skills with the ability to create SEO-optimized content.
• Excellent interpersonal and collaborative skills with the ability to build strong working relationships.
• Ability to work independently and within a team-oriented environment.
• Strong project, time management, and organizational skills with attention to detail.
• Highly organized, detail-oriented, and able to meet deadlines consistently.
• Ability to prioritize effectively and manage competing priorities to deliver and drive results.
• High level of quality and accountability for work products.
• Unquestionable personal code of ethics, integrity, diversity, and trust.
• Ability to clear a required background check.

PREFERRED QUALIFICATIONS:

• Experience with SEO tools such as BrightEdge, SEMrush, Ahrefs, Moz, or Screaming Frog.
• Knowledge of technical SEO including site speed optimization, mobile optimization, and crawling/indexing.
• Experience with schema markup and structured data implementation.
• Familiarity with conversion rate optimization (CRO) principles.
• Understanding of paid search (PPC) and how it relates to organic search strategy.
• Experience with social media platforms and understanding their impact on SEO.
• Knowledge of content marketing strategies and content optimization for search.
• Basic understanding of web development languages (HTML, CSS, JavaScript).
• Experience with data analysis and reporting tools beyond Google Analytics.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This position is virtual and open to residents of the 50 states, D.C.

COMPENSATION & BENEFITS: Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.

We anticipate this position will pay $20.00 per hour. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Job Type

Intern (Fixed Term) (Trainee)

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting stridecareers@k12.com.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.