Marketing Strategy Senior Associate - Payments Marketing
Location: Wilmington, Delaware, United States
Company: JPMorgan Chase & Co
Job Type: Full-time
Posted: Feb 10, 2026
Application deadline: Apr 12, 2026
Source: ZipRecruiter
As a Marketing Strategy Senior Associate on the Payments Marketing team, you will drive Zelle consumer marketing strategy and execution, managing multi-channel campaigns across owned channels, as well as sports, entertainment, and strategic partnerships. You will accelerate digital adoption among Chase customers through innovative marketing initiatives, and boost Zelle enrollments and engagement by identifying and executing contextual use cases that integrate Zelle into customers' everyday financial activities.
Key Responsibilities:
- Lead Multi-Campaign Management: Oversee the planning, development, and execution of multiple concurrent marketing campaigns, ensuring seamless integration across diverse channels such as sports sponsorships, entertainment events, strategic partnerships (e.g., The Infatuation), targeted email, digital banners, social media, and digital out-of-home.
- Sports, Events, and Partnerships Focus: Drive high-impact marketing initiatives that capitalize on sports and entertainment sponsorships, firmwide events, and cross-functional partnerships to maximize brand visibility, customer engagement, and business growth.
- Strategic Collaboration: Build and nurture strong relationships with internal teams (Product, Analytics, Finance, Brand, Card, Corporate Development, DCE) and external partners (Early Warning Services, agencies, sponsorship organizations) to deliver integrated, best-in-class campaigns.
- End-to-End Campaign Execution: Manage all aspects of campaign delivery, from objective setting and business case development through creative execution, deployment, and post-launch analysis, ensuring alignment with business goals, timelines, and budgets.
- Performance Analysis & Optimization: Analyze campaign performance across channels, leveraging data-driven insights to optimize strategies, enhance customer experiences, and inform future initiatives.
- Reporting & Communication: Prepare and present regular campaign performance reports to senior leadership and stakeholders, highlighting successes, learnings, and opportunities for growth.
- Subject Matter Expertise: Serve as the primary point of contact and subject matter expert for Zelle marketing campaigns, facilitating effective communication and alignment across all stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field; MBA preferred.
- 5+ years of experience in consumer marketing, with a strong background in managing multi-channel campaigns, especially those involving sports, events, and strategic partnerships.
- Demonstrated success in leading complex, integrated marketing initiatives across paid, owned, and earned channels.
- Proven ability to build and manage relationships with internal stakeholders and external partners, including sponsorship organizations and agencies.
- Exceptional project management, analytical, and communication skills, with a track record of delivering results in a fast-paced, dynamic environment.
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
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