Sales and Marketing Coordinator
Location: Antigonish, Nova Scotia, Canada
Company: St. Francis Xavier University
Job Type: Full-time, Part-time
Posted: Jul 19, 2025
Application deadline: Apr 12, 2026
Source: Adzuna
Position Title: Sales and Marketing Coordinator
Department: Athletics
Position Type: Full-time
Classification: MPE Band D
Salary Range: $55,906-$68,347 (37.5 hours/week)
Posting Date: July 16, 2025
Closing Date: July 25, 2025
Position Description
St. Francis Xavier University, one of Canada’s leading universities and most prominent athletics programs, is seeking a Sales and Marketing Coordinator to join our passionate varsity athletics program. Reporting to the Manager, Varsity Athletics and Communications, the Sales and Marketing Coordinator is responsible for developing and implementing innovative marketing strategies, promoting athletic events, managing ticket sales, securing and servicing corporate partnerships, and engaging with the community to support varsity programs. The successful candidate shall manage and develop marketing and promotional strategies to increase brand affinity; grow the STFX fan base, enhance the fan experience and grow revenue streams.
The responsibilities of this position are accomplished through collaboration and teamwork with other Athletic department staff as well as other university departments. This will be done in a context where we commit to providing the premier student-athlete experience in Canada, which focuses on developing and inspiring Leaders & Champions in academics, athletics, citizenship and leadership. The Sales and Marketing Coordinator is expected to represent STFX University to the highest standards of personal and professional conduct, promote values-based sport, and comply with all AUS, U SPORTS and STFX University regulations and policies.
The nature of the work requires that the Coordinator work non-standard hours which includes evenings and weekends.
Key Responsibilities
- Develop, implement and oversee ticket sales strategies for all athletic events;
- Identify, secure, cultivate and maintain departmental corporate partnerships, ensuring value for sponsorship activations;
- Engage with the local community (businesses, community organizations, campus groups, etc.) to build relationships through the organization of community events and outreach programs;
- Track, analyze and report marketing campaign performance and sales results through the understanding of the changing landscape of sales and marketing;
- Develop and implement marketing campaigns for all athletic programs through the creation and management of digital, social media, email, and print marketing materials;
- Assist with the coordination and execution of all varsity games and annual departmental special events through a marketing and promotional context, ensuring a positive and memorable experience for attendees;
- Plan, coordinate and execute all advertising, promotional activities and initiatives for varsity events;
- Train and supervise part-time employees involved in the delivery of game day marketing and promotions;
- Assist with the maintenance of the departmental website and all AUS & U SPORTS marketing requirements;
Qualifications
- Undergraduate degree in marketing, business or related field with a minimum of two years’ experience in athletic operations;
- Proficient knowledge of sports marketing and advertising, with a strength to deliver strong sales and marketing skills;
- Must possess excellent oral and written communication and interpersonal skills;
- Superior time management, organizational and project management skills; experience in event planning and management is an asset;
- Ability to work independently and as part of the team, while commanding the respect of athletics colleagues, coaches, university colleagues, alumni, media, and the corporate community;
- Critical thinker/ability to conceptualize and analyze with strong attention to detail;
- Strategically focused, creative, natural curiosity; healthy skepticism;
- Obvious passion and enthusiasm with a keen interest in sports and higher education; an overall team player.
To apply for this opportunity, click the "Apply Now" button and upload your cover letter, resume and references.
StFX is located in Mi’kma’ki, the ancestral and unceded territory of the Mi’kmaq People.
Our institution is committed to upholding the values of equity, diversity, inclusion and accessibility. We encourage applications from members of groups that have been historically disadvantaged and marginalized, including Indigenous persons (especially Mi’kmaq), racialized persons (especially African Nova Scotians), persons with disabilities, those who identify as women and/or 2SLGBTQIA+ and any others who would contribute to the diversity of our community. Please note that all qualified candidates are encouraged to apply; however, applications from Canadians and permanent residents will be given priority.
We are also committed to the elimination of barriers to participation for persons with disabilities. Should you require an accommodation during the recruitment process, please contact People and Culture at hr@stfx.ca or 902-867-5038.
About St. Francis Xavier University
Established in 1853, St. Francis Xavier University (StFX) is consistently recognized as one of the best universities in Canada. StFX exceeds the needs of today’s undergraduates by providing the very best academic experience -- outstanding teaching, exceptional hands-on research opportunities, and global exchanges -- all within Canada’s most vibrant and inspiring residential campus. Here, the focus is on the academic and personal development of every student, making community and social engagement a large part of the learning experience. Our students are academically strong and highly engaged in every aspect of life, determined to make a positive impact on the world.
In 2022, Maclean's annual university rankings put StFX #1 in student satisfaction and #2 in reputation across Canada in the primarily undergraduate category. For more, visit www.stfx.ca.
About Antigonish, Nova Scotia
The beautiful and historic town of Antigonish is located within the northeastern corner of Nova Scotia. Only a 15-minute drive from the ocean and a two-hour drive to major urban centres, Antigonish is a family-friendly community with a diverse and growing population and provides access to excellent education at all levels. The town is surrounded by rolling countryside and beautiful beaches and is a hotspot for outdoor recreation, sports and other active lifestyle activities. Antigonish supports a vibrant culture in the arts with music, performing arts, visual arts and crafts, and fabulous festivals happening throughout the year. For more information visit www.townofantigonish.ca or www.visitantigonish.ca.
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